Ulule
A leading European crowdfunding platform with a dedicated books and publishing category, strong French and UK presence, and support across 198 countries.
Best for: Authors with a European readership who want a Kickstarter-equivalent with dedicated editorial support and multilingual campaigns
Details
- Platform Fee
- 7 %
- Fee Details
- 6.67% commission (ex. VAT) under €100k, tiered down to 4.17% above €500k; +€0.10 + 2.2% service fee paid by contributors, not the author
- Funding Model
- Crowdfunding Platform
Ulule is Europe's premier crowdfunding platform with a dedicated books and publishing category and 2.8M+ active members. It's particularly strong in France, the UK, and across Europe, with multilingual campaign support and a human editorial team that provides personalized campaign guidance. All campaigns use the all-or-nothing model, which builds urgency and signals credibility.
- Best for: Authors with a European readership or targeting non-English markets who want a Kickstarter-equivalent on their side of the Atlantic
- Key features: 2.8M+ active members, books/publishing core category, editorial campaign support, multilingual campaigns, all-or-nothing funding
- Pricing: 6.67% commission (ex. VAT) on funds raised under €100k, tiered down to 5.83% (€100k–250k), 5% (€250k–500k), and 4.17% (€500k+); charged only on successful reward campaigns. Since April 14, 2025 the additional €0.10 + 2.2% service fee per contribution is paid by backers, not the author — so the author's headline cost is just the commission (plus VAT on it for EU-based individuals). Check payments carry a lower commission (4.17% under €100k)
- Reach: Backers can contribute from around the world; creators need a bank account in Europe, the US, Canada, Australia, or New Zealand. Particularly strong in France, Belgium, the UK, and Spanish-speaking markets
- Track record: ~79% of campaigns meet or exceed their goal (roughly 8 in 10 funded); B Corp certified since 2015, with success managers assigned to guide campaigns
- Why European authors choose it: Larger and more book-friendly European audience than Kickstarter in many markets; dedicated editorial support during campaign
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