# Lulu

> Veteran POD platform with the broadest trim-size catalog plus Lulu Direct storefront integrations for Shopify, WooCommerce, and Wix.

Source: https://selfpublishingdirectory.com/publishing/lulu
Website: https://www.lulu.com
Category: Publishing & Distribution (https://selfpublishingdirectory.com/publishing)
Pricing: freemium — $0–$5
AI-powered: no
Editor's pick: yes
Tags: print-on-demand, photo-books, direct-sales, global-distribution, specialty-formats, ebook
Last verified: 2026-05-06
Best For: Specialty and visual formats (photo books, comics, cookbooks, square/landscape trim sizes) and authors who want Shopify/WooCommerce direct-sales integrations
Distribution Channels: amazon, barnes-noble, ingram, lulu-bookstore, shopify, woocommerce, wix
Exclusivity Required: no
Format Support: print, ebook
Royalty Rate: ~80% of profit on Lulu Bookstore direct sales; retail royalty after 55% wholesale discount + 20% Lulu cut; one-time $4.99 global distribution activation
Service Type: pod-service

Lulu is the longest-running POD specialist for indie authors, supporting the widest range of trim sizes and book formats — photo books, comics, cookbooks, square and landscape — that mainstream POD services do not. Lulu Direct plugs the same print fulfillment into Shopify, WooCommerce, and Wix, letting authors run their own storefront with no inventory.

- **Best for:** Authors with specialty or visual formats and authors selling direct from their own site
- **Key features:** 3,000+ format combinations, Lulu Direct integrations (Shopify, WooCommerce, Wix), print and ebook in one dashboard, $4.99 one-time fee for global retail distribution
- **Pricing:** Free account; $4.99 one-time global distribution activation; per-unit print costs ~$6–$9 depending on specs
- **Limitations:** Retail royalties suffer after the 55% wholesale discount and 20% Lulu cut — best margins are on direct sales, not Amazon/B&N
- **Why authors love it:** Only mainstream POD that handles photo-heavy and non-standard trim sizes, with direct-sales tooling rivals don't match