# Sell More Books Show

> Weekly self-publishing news digest covering Amazon KDP, book marketing tactics, and indie industry updates from two experienced author-marketers.

Source: https://selfpublishingdirectory.com/podcasts/sell-more-books-show
Website: https://sellmorebooksshow.com/
Category: Podcasts (https://selfpublishingdirectory.com/podcasts)
Pricing: free — $0
AI-powered: no
Tags: news, book-marketing, KDP, amazon-ads, kindle-unlimited, weekly-digest, fiction
Last verified: 2026-05-14
Best For: Fiction authors who want a short weekly news briefing on KDP changes, Kindle Unlimited updates, and book marketing tactics
Episode Count: 631
Frequency: weekly
Host: Bryan Cohen & H. Claire Taylor
Topic: marketing, publishing-industry

The Sell More Books Show delivers a weekly indie publishing briefing anchored by two working authors who also run active coaching and editing businesses. Bryan Cohen founded Amazon Ad School and Best Page Forward — both built on the premise that effective copywriting and ad targeting drive book sales. H. Claire Taylor is a fiction strategist and owner of FFS Media with 200+ edited manuscripts and two dozen published novels across multiple pen names.

The show launched with Bryan Cohen and Jim Kukral as co-hosts. Kukral departed around Episode 300, and H. Claire Taylor joined as permanent co-host, shifting the show's chemistry toward fiction strategy and ad-forward marketing advice.

## What You Get

- **Weekly news roundup:** Each episode opens with the top story of the week — KDP policy changes, Kindle Unlimited payout updates, Amazon Ads interface changes, and industry controversies get reliable weekly coverage.
- **Question of the week:** A listener question or industry prompt designed to encourage authors to examine their own publishing decisions rather than just consume information passively.
- **Short-form episodes:** The show shifted to shorter episodes in recent years, prioritizing consistent output — most recent episodes run under 30 minutes.
- **Marketing-forward perspective:** Both hosts run author-service businesses, so marketing tactics and ad strategy receive more detailed treatment than craft or production topics.

## Who It's For

- **Genre fiction authors:** H. Claire Taylor's fiction-strategy background gives romance, fantasy, and thriller authors relevant framing for marketing decisions.
- **Amazon Ads users:** Bryan Cohen's Amazon Ad School background means the show covers ad targeting and KU strategy with more precision than general self-publishing podcasts.
- **Authors who want a quick weekly briefing:** The short format lets authors stay current with indie industry news without committing to hour-long episodes.

**Pricing:** Free on all major podcast platforms.

## Strengths

- **Host expertise is directly applicable:** Both hosts run active businesses helping authors sell books — the advice reflects real client outcomes, not theory.
- **630+ episodes of consistent output:** One of the most reliable publishing cadences in the indie author podcast space, running continuously since 2014 — Apple Podcasts rating sits at 4.9/5 from 316 ratings.
- **Amazon Ads depth:** KU strategy, ad targeting, and book sales funnel mechanics get more practical treatment here than on general self-publishing shows.

## Limitations

- **Amazon-centric focus:** Wide publishing and non-Amazon income streams are underrepresented. Authors building on Kobo, direct sales, or international markets will need to supplement with other resources.
- **Shorter episodes limit depth:** The recent format shift means complex marketing questions get introductory treatment. Listeners wanting deep dives should pair this with longer-format shows.
- **Host business interests:** Bryan Cohen's Amazon Ad School means Amazon Ads receive enthusiastic coverage; alternative platforms like Facebook Ads or BookBub Ads get comparatively less attention.

## Alternatives

*Self-Publishing with Dale* covers similar Amazon news territory with even shorter episodes and stronger KDP tool coverage. For craft-forward fiction authors, *Helping Writers Become Authors* covers story structure without the marketing emphasis. *Novel Marketing* (Thomas Umstattd Jr.) offers longer-form marketing strategy applicable to both indie and traditional publishing paths.