# Smith Publicity

> Full-service book PR firm — TV, radio, podcast, print, and online media campaigns for self-published and traditionally published authors since 1997.

Source: https://selfpublishingdirectory.com/marketing/smith-publicity
Website: https://www.smithpublicity.com
Category: Marketing (https://selfpublishingdirectory.com/marketing)
Pricing: paid — $5000–$30000/per-project
AI-powered: no
Editor's pick: yes
Tags: pr-publicity, media-outreach, podcast-booking, radio-tv, launch-publicity, indie-friendly
Last verified: 2026-05-07
Best For: Authors with a launch budget who want a recognized firm running a multi-channel media campaign — TV, podcast, radio, and online — across a 3 to 6-month window
Marketing Goal: launch-book, boost-sales, drive-discovery
Min Test Budget: 5000
Service Type: pr-publicity

Smith Publicity is one of the most recognized book publicity firms in the U.S., founded in 1997 in Cherry Hill, NJ. The firm explicitly takes self-published, hybrid, and traditionally published authors — describing itself as an "equal opportunity" book PR firm. Campaigns are run by multiple publicists with genre-specific expertise across TV, radio, podcasts, print, and online media.

- **Best for:** Authors funding a launch with a 5-figure budget who want a name-brand firm and a multi-publicist team
- **Key services:** Media list building, pitching, podcast booking, broadcast and online interviews, press release writing, media training, ongoing campaign management
- **Pricing:** Not published; per their own blog, full campaigns typically run $12,000 to $30,000+. Hourly consulting and monthly retainer options exist for smaller budgets
- **Indie stance:** Explicitly indie-friendly — has worked with thousands of self-published authors and routinely places indie books in Tier 1 outlets
- **Limitations:** No pricing transparency; budgets reported by clients suggest a $5,000+ floor for any meaningful engagement; campaigns require a polished, distribution-ready book and a long lead time
- **Why authors love it:** 25+ years of operation, deep media database, and a stated commitment that "how a book was published" doesn't affect campaign acceptance