# PR by the Book

> Full-service book publicity agency with rare partial pricing transparency — modular services from $200/hour consulting to $7,250 podcast launch packages.

Source: https://selfpublishingdirectory.com/marketing/pr-by-the-book
Website: https://prbythebook.com
Category: Marketing (https://selfpublishingdirectory.com/marketing)
Pricing: paid — $200–$7250/per-project
AI-powered: no
Editor's pick: yes
Tags: pr-publicity, media-outreach, podcast-booking, influencer-marketing, amazon-ads, consulting, indie-friendly
Last verified: 2026-05-07
Best For: Authors who want modular PR — start with hourly consulting or a single add-on (podcast launch, influencer outreach) instead of buying a full $20,000 campaign upfront
Marketing Goal: launch-book, boost-sales, drive-discovery
Min Test Budget: 200
Service Type: pr-publicity

PR by the Book is a 20+ year old book publicity agency staffed with ex-in-house publicists from major publishing houses (Director of Publicity level). The firm covers traditional media plus podcasts, Bookstagrammers, and online media. They were the first PR firm to sign onto NetGalley, and they explicitly serve self-publishers and indie publishers alongside major houses.

- **Best for:** Indie authors who want to dip into PR with a $200/hour consulting call or a single modular service before committing to a full campaign
- **Key services:** Hourly consulting, influencer outreach, Amazon advertising packages, book trailers, podcast launch campaigns, full Bronze/Silver/Gold campaigns
- **Pricing:** Consulting $200/hour (5-hour minimum); Influencer Outreach from $2,000/month (3-month minimum); Amazon Advertising package $1,500–$2,000; Book Trailers $3,100–$4,300; Podcast Launch $7,250; full campaigns are tiered but not publicly priced
- **Indie stance:** Explicit — IBPA member benefit partner; first PR firm onto NetGalley; "trend-setting self-publishers" on roster
- **Limitations:** Full campaign pricing not published; Influencer Outreach has 3-month minimum locking in $6,000+ commitment
- **Why authors love it:** One of very few firms with any published rate transparency, plus modular add-ons that let small budgets engage without a full campaign