# FSB Associates

> Online-first book publicity firm founded 1995 — focused on blogs, podcasts, editorial features, and digital platform building rather than broadcast media.

Source: https://selfpublishingdirectory.com/marketing/fsb-associates
Website: https://fsbassociates.com
Category: Marketing (https://selfpublishingdirectory.com/marketing)
Pricing: paid — $3000–$20000/per-project
AI-powered: no
Tags: pr-publicity, online-publicity, platform-building, podcast-booking, nonfiction, indie-friendly
Last verified: 2026-05-07
Best For: Nonfiction and platform-driven authors who want digital-first PR — blogs, podcasts, editorial coverage — rather than radio or TV; especially relevant for thought leaders building author platforms
Marketing Goal: drive-discovery, launch-book, boost-sales
Min Test Budget: 3000
Service Type: pr-publicity

FSB Associates was founded in 1995 by Fauzia Burke and is one of the earliest firms to specialize in internet-based book publicity. The firm has executed over 2,000 book campaigns and works with both traditionally published and self-published authors. Unlike most legacy PR firms, FSB is digital-first — campaigns target blogs, podcasts, editorial features, and online media rather than broadcast TV/radio. They also operate Pub Site, an author website-building platform.

- **Best for:** Nonfiction authors and thought leaders building a digital platform alongside book publicity
- **Key services:** Online media outreach, blog and podcast pitching, editorial features, social media strategy, author website design via Pub Site
- **Pricing:** Not publicly disclosed; custom quote only. Industry observers report 4-figure starting budgets typical
- **Indie stance:** Explicit — has worked with self-published authors throughout its 30-year history
- **Notable:** Clients include Alan Alda; Penguin Random House CEO has provided endorsement
- **Limitations:** No pricing transparency; not a fit for authors specifically seeking broadcast TV/radio; less suited for fiction discovery via traditional review outlets
- **Why authors love it:** Earliest internet-PR specialist with a 25+ year proprietary media database; digital-first approach matches how books actually sell in 2026