# Calli

> Romance-genre influencer marketplace launched May 2025 connecting indie authors with pre-vetted BookTok and Bookstagram creators via structured campaign briefs.

Source: https://selfpublishingdirectory.com/marketing/calli
Website: https://meetcalli.com
Category: Marketing (https://selfpublishingdirectory.com/marketing)
Pricing: freemium — $0–$2000/per-project
AI-powered: no
Tags: pr-publicity, influencer-marketing, booktok, bookstagram, romance, marketplace, indie-friendly
Last verified: 2026-05-07
Best For: Romance authors who have been burned by chaotic direct-DM influencer outreach and want pre-vetted creators with structured briefs and contractual agreements
Marketing Goal: drive-discovery, launch-book
Min Test Budget: 50
Service Type: pr-publicity, influencer-marketing

Calli is a purpose-built influencer marketing marketplace for romance authors, launched in May 2025. The platform pre-vets BookTok and Bookstagram creators, structures campaign briefs with contractual agreements between authors and creators, and bundles educational onboarding plus masterclasses. 250+ romance campaigns have run since launch. Expansion into thriller, fantasy, sci-fi, mystery, and women's fiction is planned for 2026.

- **Best for:** Romance indie authors and small romance presses running a BookTok push around a new release
- **Key services:** Vetted creator marketplace, structured campaign briefs, contractual agreements, tracking and analytics dashboard, masterclasses and live support
- **Pricing:** Platform sign-up appears free; authors pay creators directly. Industry guideline of ~1% of follower count as a base creator fee, so a 10K-follower BookTok creator runs ~$100 per video
- **Indie stance:** Explicit — built for indie romance authors who can't afford full PR agencies
- **Genre limitations:** Romance only at present (thriller, fantasy, sci-fi, mystery, women's fiction expansion planned for 2026)
- **Why authors love it:** Eliminates the scam risk and chaos of cold-DMing influencers; vetted pool plus contractual agreements address the most common indie pain point in influencer marketing