# Annie Jennings PR

> Pay-for-performance book publicity firm — clients pay only for delivered radio, TV, podcast, and online media placements, with no monthly retainer.

Source: https://selfpublishingdirectory.com/marketing/annie-jennings-pr
Website: https://www.anniejenningspr.com
Category: Marketing (https://selfpublishingdirectory.com/marketing)
Pricing: paid — $1000–$15000/per-project
AI-powered: no
Editor's pick: yes
Tags: pr-publicity, radio-tv, podcast-booking, performance-based, media-training, indie-friendly
Last verified: 2026-05-07
Best For: Authors who don't trust monthly retainers and want to pay only for actual placements — radio talk shows, TV bookings, and podcasts in major U.S. markets
Marketing Goal: launch-book, boost-sales, drive-discovery
Min Test Budget: 1000
Service Type: pr-publicity

Annie Jennings PR runs an unusual pay-for-performance model in book publicity. There are no monthly retainers — clients pay only when placements are delivered. The firm specializes in radio talk shows in the top 50 U.S. markets (5,000–50,000 watt stations), national TV, and online media. They explicitly accept self-published authors, with the founder publicly stating "what matters is not how the book was published."

- **Best for:** Authors burned by traditional retainer-based PR firms who want a guarantee structure and broadcast-radio focus
- **Key services:** Radio talk show bookings, TV bookings, online media placements, podcast booking via "Podcast Perk" add-on, unlimited media training included at no extra charge
- **Pricing:** Pay-per-placement structure; rates negotiated per campaign and not publicly disclosed. Total spend depends entirely on placements delivered
- **Indie stance:** Explicit — landing page dedicated to "Book PR for Self-Published Authors"
- **Notable placements:** WSJ, NY Times, Forbes, Time, Inc, Entrepreneur, plus thousands of major-market radio bookings
- **Limitations:** No published rates; the pay-per-placement model can still run high if many placements land; broadcast radio focus may not suit fiction authors targeting podcast/online discovery
- **Why authors love it:** Risk-shifted pricing model is unique in the industry, and unlimited media training (from a former award-winning radio producer) is bundled in