Adverley

Adverley is a boutique ad-management agency that runs Amazon and Facebook/Instagram Ads on behalf of indie authors, founded in spring 2020 by Gerardo Escalona and Michael Beverly. Its defining term is the fee structure: Adverley charges a flat monthly rate for the time it spends on your account and takes no percentage of ad spend, so the management fee and the money going to Amazon or Meta stay entirely separate.

What You Get#

• Amazon and Meta under one retainer: Amazon Advertising (AMS/KDP Ads) plus Facebook and Instagram Ads. No BookBub, TikTok, or Google Ads — the agency states it specializes in those two platforms only.
• You keep the accounts: Adverley works inside your existing Amazon and Meta ad accounts. You retain 100% ownership, so nothing is stranded if the engagement ends.
• Included in every package: ad strategy and planning, campaign creation and testing, weekly performance monitoring, ongoing optimization and keyword targeting, and monthly reporting.
• Video trailers at no extra cost: short video creative for Facebook ads and social is bundled into every package rather than sold as an upsell.
• Short-term options: one-time campaign audits and launch-focused packages exist for authors who don't want a retainer, though neither is priced publicly.

Who It's For#

• Series authors with depth: Adverley's own guidance is that roughly four or more books in one series is the practical minimum before putting substantial budget behind ads — read-through is what makes the spend work.
• Authors launching a first book: the agency will take single-title launch work too, so the four-book figure is a scaling recommendation, not an admission bar.
• Authors who want to sanity-check unit economics: because the fee never scales with spend, management cost and ad cost can be modelled independently.

Pricing: Packages start at $300/month and scale with catalog size and complexity. No ceiling is published, and there is no pricing page on the site at all — the $300 floor appears only in the homepage FAQ, so anything above it requires a conversation. The fee is management only; ad spend is billed separately to your own accounts and is not included. A 3-month minimum is recommended, not contractually required.

Strengths#

• Cheapest sub-$500 entry covering both platforms: Geoff Affleck is cheaper but Amazon-only, and Author Ad Agency starts around $2,000. Adverley is the only managed service in this directory covering Amazon and Meta under one retainer at a sub-$500 floor.
• Fee model is cleaner than the low-price alternative: BooksGoSocial Ads advertises $250–$750 packages but splits that roughly 50/50 between fee and actual ad spend. A $300 Adverley retainer buys materially more management time than a $300 BooksGoSocial package does.
• Realistic timelines: the agency tells clients to expect traction in 2–4 weeks and campaigns to need a quarter to settle, which matches how Amazon's learning phase actually behaves.

Limitations#

• Pricing is a floor and nothing else. With no published ladder, an author with a 20-book catalog has no way to estimate cost without contacting the agency.
• No performance commitments. Adverley publishes no ACoS targets, campaign-count guarantees, or reporting cadence beyond monthly.
• Key-person concentration. Co-founder Michael Beverly — the more publicly known half of the partnership, previously interviewed on The Creative Penn — retired in September 2025. Gerardo Escalona is now the only person named anywhere on the site; the team is described as "small" but never enumerated.
• No independent review signal. The 19 testimonials on the site are undated, unrated, and vendor-hosted. Adverley has no Trustpilot or Google Reviews presence to cross-check them against.
• Marketplace coverage is undocumented. Nothing on the site states which Amazon marketplaces are supported. Authors whose sales skew outside the US should ask before signing.

Alternatives#

Geoff Affleck publishes a full price sheet ($297 setup, $197–$497/month) and is the better pick for Amazon only with no quote required. AdsDroid covers every international Amazon marketplace but expects $3,000+/month in ad spend. For running the ads yourself instead, Author Ad School and Ads for Authors teach the same platforms at course pricing.