# Ads for Authors

> Mark Dawson's flagship multi-platform ads course covering Facebook, Amazon, BookBub, and TikTok Ads — widely considered the indie author gold standard.

Source: https://selfpublishingdirectory.com/marketing/ads-for-authors
Website: https://learn.selfpublishingformula.com/p/adsforauthors
Category: Marketing (https://selfpublishingdirectory.com/marketing)
Pricing: paid — $62–$749
AI-powered: no
Editor's pick: yes
Tags: ad-management, course, amazon-ads, facebook-ads, bookbub-ads, tiktok, mark-dawson
Last verified: 2026-05-07
Best For: Indie authors who want one comprehensive course covering Facebook, Amazon, BookBub, and TikTok Ads with lifetime access.
Marketing Goal: boost-sales, drive-discovery, launch-book
Min Test Budget: 62
Service Type: ad-management, advertising

Ads for Authors is Mark Dawson's Self Publishing Formula flagship course, taught alongside Self Publishing Formula co-host James Blatch and BookBub's own ads team. It's the only major author-focused course covering all four primary book ad platforms — Facebook/Instagram, Amazon, BookBub, and TikTok — under one purchase. Enrollment opens periodically rather than year-round, and lifetime access means buyers also receive future module updates as ad platforms evolve.

- **Best for:** Authors planning a multi-platform launch or scaling strategy who want one canonical resource instead of separate courses per platform
- **Platforms:** Facebook/Instagram Ads, Amazon Ads, BookBub Ads, TikTok for Authors
- **Service model:** DIY course with lifetime access (not managed); periodic enrollment windows
- **Pricing:** $749 one-time (down from $849) or $62/month for 12 months; 30-day money-back guarantee
- **Why authors love it:** BookBub Ads module taught directly by BookBub's internal team, lifetime updates, and Mark Dawson's reputation for case-study-led teaching grounded in his own seven-figure indie career