# Marketing

> Discover book marketing tools, advertising platforms, and reader discovery services to promote your self-published book

Source: https://selfpublishingdirectory.com/marketing
Listings: 23
Last verified: 2026-08-20

## Amazon Advertising

> Self-serve PPC platform for promoting books on Amazon via Sponsored Products and Sponsored Brands, run from the KDP dashboard.

- Details: https://selfpublishingdirectory.com/marketing/amazon-advertising (markdown: https://selfpublishingdirectory.com/marketing/amazon-advertising.md)
- Website: https://advertising.amazon.com
- Pricing: paid
- Tags: ppc, amazon, kdp, sponsored-products, lockscreen-ads, keyword-targeting, advertising

## BookBub

> Featured Deals reach millions of genre-segmented subscribers; the free self-serve BookBub Ads platform runs CPC and CPM campaigns across multiple retailers.

- Details: https://selfpublishingdirectory.com/marketing/bookbub (markdown: https://selfpublishingdirectory.com/marketing/bookbub.md)
- Website: https://www.bookbub.com
- Pricing: freemium — $0–$4216/per-project
- Tags: promotion, deals, newsletter, book-deals, cpc-ads, reader-discovery, multi-retailer

## BookFunnel

> Ebook delivery platform for reader magnets, ARC distribution, group promos, and direct sales fulfillment — with 365-day reader tech support.

- Details: https://selfpublishingdirectory.com/marketing/bookfunnel (markdown: https://selfpublishingdirectory.com/marketing/bookfunnel.md)
- Website: https://bookfunnel.com
- Pricing: paid — $30–$300/annual
- Tags: reader-magnets, ebook-delivery, arc-distribution, group-promos, direct-sales, mailing-list

## BookSweeps

> Group sweepstakes platform that helps authors build their email lists through multi-author giveaways where readers selectively opt into specific author newsletters.

- Details: https://selfpublishingdirectory.com/marketing/booksweeps (markdown: https://selfpublishingdirectory.com/marketing/booksweeps.md)
- Website: https://www.booksweeps.com
- Pricing: freemium — $0–$250/per-project
- Tags: giveaways, mailing-list, group-promo, sweepstakes, email-list-building, reader-magnet, newsletter-growth

## Freebooksy & Bargain Booksy

> Genre-targeted ebook promotion newsletters from Written Word Media reaching 1.5M+ readers. Freebooksy promotes free ebooks; Bargain Booksy promotes $0.99–$5.00 deals.

- Details: https://selfpublishingdirectory.com/marketing/freebooksy (markdown: https://selfpublishingdirectory.com/marketing/freebooksy.md)
- Website: https://www.freebooksy.com
- Pricing: paid — $20–$550/per-project
- Tags: newsletter, promotion, deals, free-books, discounted, written-word-media, book-promotion, email-newsletter, ebook-promotion, deal-of-the-day, genre-marketing

## StoryOrigin

> Author cross-promotion platform combining reader magnet delivery, newsletter swaps, group promos, ARC management, and universal book links in one tool.

- Details: https://selfpublishingdirectory.com/marketing/storyorigin (markdown: https://selfpublishingdirectory.com/marketing/storyorigin.md)
- Website: https://storyoriginapp.com
- Pricing: freemium — $0–$10/monthly
- Tags: reader-magnets, cross-promotion, arcs, newsletter-swaps, group-promos, email-list-building, arc-management, universal-book-links

## Written Word Media

> Book promotion network operating Freebooksy, Bargain Booksy, and three other newsletters — reaching 1.5M+ readers, plus managed ads and multi-site Promo Stacks for self-published authors.

- Details: https://selfpublishingdirectory.com/marketing/written-word-media (markdown: https://selfpublishingdirectory.com/marketing/written-word-media.md)
- Website: https://www.writtenwordmedia.com
- Pricing: paid — $20–$799/per-project
- Tags: newsletter-promotion, reader-discovery, book-promotion, freebooksy, bargain-booksy, email-marketing, managed-ads, promo-stacks, multi-genre

## Ads for Authors

> Mark Dawson's flagship multi-platform ads course covering Facebook, Amazon, BookBub, and TikTok Ads — widely considered the indie author gold standard.

- Details: https://selfpublishingdirectory.com/marketing/ads-for-authors (markdown: https://selfpublishingdirectory.com/marketing/ads-for-authors.md)
- Website: https://learn.selfpublishingformula.com/p/adsforauthors
- Pricing: paid — $62–$749
- Tags: ad-management, course, amazon-ads, facebook-ads, bookbub-ads, tiktok, mark-dawson

## AdsDroid

> UK-based premium Amazon Ads management agency for KDP publishers — £649/month or 10% of net profits, all marketplaces under one fee.

- Details: https://selfpublishingdirectory.com/marketing/adsdroid (markdown: https://selfpublishingdirectory.com/marketing/adsdroid.md)
- Website: https://adsdroid.com/
- Pricing: paid — $649–$2000
- Tags: ad-management, amazon-ads, managed-service, premium, international

## Adverley

> Done-for-you Amazon and Facebook Ads management for indie authors — flat fees from $300/month, never a percentage of your ad spend.

- Details: https://selfpublishingdirectory.com/marketing/adverley (markdown: https://selfpublishingdirectory.com/marketing/adverley.md)
- Website: https://www.adverley.com
- Pricing: paid
- Tags: ad-management, amazon-ads, facebook-ads, instagram-ads, indie-focused, managed-service, flat-fee

## Annie Jennings PR

> Pay-for-performance book publicity firm — clients pay only for delivered radio, TV, podcast, and online media placements, with no monthly retainer.

- Details: https://selfpublishingdirectory.com/marketing/annie-jennings-pr (markdown: https://selfpublishingdirectory.com/marketing/annie-jennings-pr.md)
- Website: https://www.anniejenningspr.com
- Pricing: paid — $1000–$15000/per-project
- Tags: pr-publicity, radio-tv, podcast-booking, performance-based, media-training, indie-friendly

## Author Ad Agency

> Bryan Cohen's premium done-for-you Amazon Ads management — four-month engagements with bi-weekly account-manager check-ins.

- Details: https://selfpublishingdirectory.com/marketing/author-ad-agency (markdown: https://selfpublishingdirectory.com/marketing/author-ad-agency.md)
- Website: https://learn.bestpageforward.net/vsl/
- Pricing: paid — $2000–$5000
- Tags: ad-management, amazon-ads, managed-service, premium, bryan-cohen

## Author Ad School

> Bryan Cohen's Amazon Ads training community for indie authors — courses, weekly Q&A, and quarterly group coaching for $119/month or $999/year.

- Details: https://selfpublishingdirectory.com/marketing/author-ad-school (markdown: https://selfpublishingdirectory.com/marketing/author-ad-school.md)
- Website: https://shop.bestpageforward.net/products/author-ad-school-course-membership
- Pricing: paid — $119–$999
- Tags: ad-management, amazon-ads, course, coaching, bryan-cohen, community

## Book Publicity Services

> Boutique indie-friendly book PR firm led by Kelsey Butts — campaigns spanning TV, radio, podcasts, magazines, and social media influencer placement.

- Details: https://selfpublishingdirectory.com/marketing/book-publicity-services (markdown: https://selfpublishingdirectory.com/marketing/book-publicity-services.md)
- Website: https://www.bookpublicityservices.com
- Pricing: paid — $2000–$12000/per-project
- Tags: pr-publicity, media-outreach, podcast-booking, influencer-marketing, boutique, indie-friendly

## Bookinfluencers

> Global marketplace of 8,000+ vetted BookTok, Bookstagram, BookTube, and book blogger creators with self-service campaigns from €225 (~$245).

- Details: https://selfpublishingdirectory.com/marketing/bookinfluencers (markdown: https://selfpublishingdirectory.com/marketing/bookinfluencers.md)
- Website: https://bookinfluencers.com
- Pricing: paid — $245–$2500/per-project
- Tags: pr-publicity, influencer-marketing, booktok, bookstagram, booktube, international, indie-friendly

## Books Forward

> Indie-pioneering book publicity firm offering campaigns from $1,500 starter packages to $25,000+ full-service launches with media, social, and book-tour support.

- Details: https://selfpublishingdirectory.com/marketing/books-forward (markdown: https://selfpublishingdirectory.com/marketing/books-forward.md)
- Website: https://booksforward.com
- Pricing: paid — $1500–$25000/per-project
- Tags: pr-publicity, media-outreach, social-media-management, book-tours, launch-publicity, indie-friendly

## BooksGoSocial Ads

> Entry-level done-for-you Amazon and Facebook Ads management from BooksGoSocial — packaged tiers from $250 with budget split between spend and management.

- Details: https://selfpublishingdirectory.com/marketing/booksgosocial-ads (markdown: https://selfpublishingdirectory.com/marketing/booksgosocial-ads.md)
- Website: https://bgsauthors.com/product/products/amazon-ads-breakthrough/
- Pricing: paid — $250–$750
- Tags: ad-management, amazon-ads, facebook-ads, managed-service, low-barrier

## Calli

> Romance-genre influencer marketplace launched May 2025 connecting indie authors with pre-vetted BookTok and Bookstagram creators via structured campaign briefs.

- Details: https://selfpublishingdirectory.com/marketing/calli (markdown: https://selfpublishingdirectory.com/marketing/calli.md)
- Website: https://meetcalli.com
- Pricing: freemium — $0–$2000/per-project
- Tags: pr-publicity, influencer-marketing, booktok, bookstagram, romance, marketplace, indie-friendly

## FSB Associates

> Online-first book publicity firm founded 1995 — focused on blogs, podcasts, editorial features, and digital platform building rather than broadcast media.

- Details: https://selfpublishingdirectory.com/marketing/fsb-associates (markdown: https://selfpublishingdirectory.com/marketing/fsb-associates.md)
- Website: https://fsbassociates.com
- Pricing: paid — $3000–$20000/per-project
- Tags: pr-publicity, online-publicity, platform-building, podcast-booking, nonfiction, indie-friendly

## Geoff Affleck Amazon Ads

> Done-for-you Amazon Ads management for indie authors with transparent flat-rate pricing — $297 setup plus $197/month per title or market.

- Details: https://selfpublishingdirectory.com/marketing/geoff-affleck-amazon-ads (markdown: https://selfpublishingdirectory.com/marketing/geoff-affleck-amazon-ads.md)
- Website: https://geoffaffleck.com/services/amazon-ads/
- Pricing: paid — $197–$497
- Tags: ad-management, amazon-ads, managed-service, transparent-pricing

## Novel Publicity

> Done-for-you Facebook and Instagram Ads management for authors, founded by USA Today bestseller Melissa Storm with four published-price tiers.

- Details: https://selfpublishingdirectory.com/marketing/novel-publicity (markdown: https://selfpublishingdirectory.com/marketing/novel-publicity.md)
- Website: https://www.novelpublicity.com/facebook/
- Pricing: paid — $650–$7500
- Tags: ad-management, facebook-ads, instagram-ads, managed-service, indie-focused

## PR by the Book

> Full-service book publicity agency with rare partial pricing transparency — modular services from $200/hour consulting to $7,250 podcast launch packages.

- Details: https://selfpublishingdirectory.com/marketing/pr-by-the-book (markdown: https://selfpublishingdirectory.com/marketing/pr-by-the-book.md)
- Website: https://prbythebook.com
- Pricing: paid — $200–$7250/per-project
- Tags: pr-publicity, media-outreach, podcast-booking, influencer-marketing, amazon-ads, consulting, indie-friendly

## Smith Publicity

> Full-service book PR firm — TV, radio, podcast, print, and online media campaigns for self-published and traditionally published authors since 1997.

- Details: https://selfpublishingdirectory.com/marketing/smith-publicity (markdown: https://selfpublishingdirectory.com/marketing/smith-publicity.md)
- Website: https://www.smithpublicity.com
- Pricing: paid — $5000–$30000/per-project
- Tags: pr-publicity, media-outreach, podcast-booking, radio-tv, launch-publicity, indie-friendly