# Indiegogo

> Crowdfunding platform rebuilt under Gamefound ownership in October 2025. Now uses all-or-nothing funding like Kickstarter, with Late Pledges for post-campaign sales and Stretch Pay installment backing.

Source: https://selfpublishingdirectory.com/crowdfunding/indiegogo
Website: https://www.indiegogo.com
Category: Crowdfunding (https://selfpublishingdirectory.com/crowdfunding)
Pricing: freemium — $0/per-campaign
AI-powered: no
Tags: crowdfunding, all-or-nothing, late-pledges, global, gamefound, stretch-pay
Last verified: 2026-06-18
Best For: Tabletop RPG and game-book authors who can tap the Gamefound gaming audience, plus authors wanting Stretch Pay installments and Late Pledges for premium collector editions
Funding Model: crowdfunding-platform
Platform Fee: 5% platform + 3% + $0.20 payment processing (~8.2% total)
Platform Fee Pct: 5

Indiegogo underwent a fundamental transformation in 2025. After being acquired by Gamefound — a tabletop gaming crowdfunding platform — in July 2025, Indiegogo rebuilt its entire platform in October 2025. The most significant change for indie authors: **flexible funding was eliminated**. Indiegogo now uses the same all-or-nothing model as Kickstarter. The safety net that made Indiegogo the "safer" choice for risk-averse creators no longer exists.

## What You Get

- **All-or-nothing campaigns:** You only collect funds if you hit your goal. Standard campaigns run up to 60 days (same cap as Kickstarter); a one-time extension can add up to 60 more days. Indiegogo's own data shows campaigns under 40 days perform best.
- **Late Pledges:** Post-campaign orders continue after your campaign closes at the same 5% fee. Campaigns auto-transition after a 15-day gap (opt-out available). Formerly called InDemand.
- **Stretch Pay:** Backers split pledges into installments — useful for higher-priced collector editions. No extra fee for creators or backers.
- **Pledge Manager:** Included in the base fee post-October 2025. Covers backer surveys, add-ons, shipping config, VAT/tax collection.
- **Endgame:** A final funding push tool built into campaign close, averaging ~4% additional funding.
- **KYC verification:** Identity check required before launching; allow up to one week for review.

## Who It's For

- **Tabletop RPG and game book authors:** The Gamefound acquisition brings a built-in gaming audience. Fantasy game manuals, campaign settings, and illustrated RPG books may find organic discovery here that prose fiction won't.
- **Authors needing an extension option:** The standard 60-day cap matches Kickstarter, but Indiegogo's one-time extension (up to 60 additional days) can help projects that need to stretch toward a goal.
- **Migrating creators:** Kickstarter campaigns can transition to Indiegogo Late Pledges for ongoing post-campaign sales, though at a higher 8% platform fee.

**Pricing:** Free to launch. Indiegogo takes 5% of funds raised plus 3% + $0.20 per transaction (~8.2% total). Failed campaigns: no fees charged. External campaigns (from other platforms) using Late Pledges pay 8%, with up to 15% on Indiegogo-driven traffic.

## Strengths

- **Campaign extension option:** One-time extension of up to 60 days on top of the standard 60-day cap — useful for projects fundraising toward an all-or-nothing goal.
- **Stretch Pay installments:** Increases average pledge size for premium reward tiers without adding fees.
- **All-inclusive pricing:** Previously paid add-ons (Pledge Manager, VAT tools, Stretch Pay) now included in the base 5% fee as of October 2025.

## Limitations

- **No flexible funding:** The primary reason many authors chose Indiegogo over Kickstarter — keeping partial funds even if the goal wasn't met — was eliminated in October 2025. The two platforms are now identical on this dimension.
- **Smaller publishing community:** Kickstarter's publishing category has raised $380M+ across 69,000+ campaigns. Indiegogo publishes no equivalent data. The Gamefound acquisition further tilts the platform toward gaming audiences.
- **Reduced creator eligibility:** The 2025 rebuild cut eligible creator countries to ~34 (down from a much wider pre-rebuild list), locking out many non-Western markets.
- **Low organic discovery:** An estimated 5–15% of campaign funds come from Indiegogo's platform traffic. Authors must bring their own audience — same requirement as Kickstarter but with less community reward.
- **15-day Late Pledges gap:** Post-campaign orders can't start immediately; mandatory 15-day window after campaign close.

## Alternatives

Kickstarter is the stronger platform for book campaigns — larger publishing community, 69,000+ book campaigns, and a dedicated Head of Publishing (Oriana Leckert) who actively supports authors. For ongoing reader support outside a campaign model, Ko-fi and Buy Me a Coffee are purpose-built for direct author-to-reader monetization.