Kindlepreneur – Free Amazon Ads Course

The Kindlepreneur Free Amazon Ads Course is one of the most valuable no-cost resources in the indie author space — a structured 5-day course on Amazon advertising co-created by Dave Chesson (Kindlepreneur) and Janet Margot, a former Amazon Ads product manager who spent years at Amazon helping to build and manage the book advertising program before leaving to found Book Geeks Media.

The combination of Chesson's author-side practicality and Margot's Amazon insider knowledge makes this the most authoritative free Amazon Ads resource available to self-published authors. It was last updated in February 2026, keeping the content current with Amazon's latest interface and campaign structures.

What the course covers:

• Setting up your Amazon Ads account correctly from the start
• Understanding the three main Amazon ad types: Sponsored Products, Sponsored Brands, and Lockscreen Ads
• Keyword research for book ads: how to find the terms readers actually search
• Product targeting: how to appear on competitor book pages
• Reading the Amazon Ads dashboard — what metrics matter and what to ignore
• Bidding strategy: how to set starting bids and when to adjust them
• Identifying and pausing underperforming keywords
• Testing and optimizing campaigns for profitability
• Dave Chesson's personal dashboard customizations for monitoring campaigns efficiently

Who it's for: Any author who wants to learn Amazon Ads without spending money on a paid course first. Because it is completely free with no credit card required, it serves as an ideal entry point before committing to paid programs like Bryan Cohen's Author Ad School or Mark Dawson's Ads for Authors.

Updated: February 2026 — content reflects Amazon's current ads interface and campaign types.

Access: Free with no credit card required, but enrollment is hosted on Podia and a free account/signup is required to start the course.

Standalone or pairing: This course pairs naturally with Kindlepreneur's paid Authorpreneur Academy for authors who want broader publishing education, or with Publisher Rocket (Kindlepreneur's keyword research tool) for authors who want to deepen their keyword research beyond what the free course covers.